Article Excerpts in: Small Business

Outsource When Your Home Business Out-Grows You

If your home based business is growing past the point where you can effectively manage it on your own, it may be time to hire some staff. Before you take the plunge into becoming an employer however, consider the outsourcing alternative. Outsourcing is a lot like having a staff member without the commitment. Perhaps the […]

Target Markets And Marketing Strategies

If this is your first home business and you’ve never written a business plan before, the hardest part of writing that plan will arrive in the marketing section. The face of marketing and advertising has changed immensely from your parent’s day. In fact the face of marketing is consistently changing with every new bit of […]

Your Phone, Your Home Based Business

Learn how to harness your business calls using both your land line and your cell phone. Time and efficiency is equally important to talent when it comes to running a home based business after all. If you are paying for both land line and a cell phone then you’d be well served to learn how […]

Radio Advertising for Your Product or Service

The greatest expense you’re going to incur in running a successful business is advertising. You have to advertise. Your business cannot grow and flourish unless you advertise. Advertising is the “life-blood” of any profitable business. And regardless of where or how you advertise, it’s going to cost you in some form or another. Every successful […]

Selling A Product? Consider A Mailing…

An average mailing by a small, one person mail order company is generally about a thousand pieces, and many such operators rarely mail more than a hundred pieces per week. If you know your conversion statistics, you know that the order return on mailings is about 1% to 2% when using a rented list of […]

Low Cost Marketing and Promotion

Promotion, marketing and advertising can be a heavy expense on a legitimate home based business, especially for new businesses. A home-based business has a very limited budget when it comes to advertising. The home business owner needs to make the public aware of his or her product or service at the lowest possible cost. There […]