The greatest expense you’re going to incur in running a successful business is advertising. You have to advertise. Your business cannot grow and flourish unless you advertise. Advertising is the “life-blood” of any profitable business. And regardless of where or how you advertise, it’s going to cost you in some form or another. Every successful [read the rest...]
An average mailing by a small, one person mail order company is generally about a thousand pieces, and many such operators rarely mail more than a hundred pieces per week. If you know your conversion statistics, you know that the order return on mailings is about 1% to 2% when using a rented list of [read the rest...]
Over the years I’ve had many entrepreneurs and business people email me to ask if I’d do some web master related duties for them. Seven years ago I might have taken on the work, but I didn’t come cheap. Today I won’t even consider it since my own websites are earning me more than enough [read the rest...]
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