Website Marketing and Branding

in Work and Money

Your website is online, your product or service is fantastic, but no one knows about it yet! It's time to get marketing your name, your product or service and your website for immediate traffic, then get some branding into action to keep them coming.

Branding started being bandied about online as a buzzword about 9 years ago. But even back then, it was nothing new. The term branding has been used by marketing and advertising people for eons in the real world.

If you're part of a large corporation you may have heard branding being used in the same conversation as 'Corporate Identity'. They're very closely related although 'branding' is speculative, corporate identity is determined.

Semantics aside, what's important here is that you need the world to know about your products, services and website, now (and we'll accomplish that by marketing), and get people talking about your site and service so you continue to grow (and we'll accomplish that by branding).

You want to be sure that whenever anyone in a room mentions a product like yours, people turn and reply with your company, personal or product name. Just like when someone says hamburger, the world thinks Big Mac.

You Should Be A Household Word!

"Branding on the web can be daunting. Let's face it, internet business is still a new world, a new era, a new way of doing business - and it's changing all the time."
-- Laura Childs

Unless you are famous or an international franchise, the world wide web does not know your name, or your product, or your service. Corporate or Personal Branding is about educating the consumer, who or what you are and the quality of your 'goods', and getting them talking about you.

Make no mistake this is a large task that cannot be completed overnight. For the average small to medium sized business without a 'marketing pro' in their corner it can be a lost cause.

That's where I can help...

Having worked for a number of large and small business owners, I've already 'been there, done that'. And, having been working online at my own business since 1998 I know what's hot, what's 'over', what works as well as what does not.

My offer to you is one of assessment. I propose to assess your standings in the current market, project growth potential and show you how to get where you want to be by outlining marketing and advertising techniques that get results. And to be completely honest, if I don't think your business has a chance of being successful, I won't take you on as a client.

What's Included in Mentorship?

If you need honest answers, business direction and caring help you'll find it here.

New online business mentorship package may include: step by step processes for creation, promotion, search engine optimization and marketing (including time and costs defined), as well as competition assessment and missions strategy.

Existing online business mentorship package may include: any of the above as well as an overall assessment of design, user-friendliness, and market reach. 'Taking it to the next level' will be explored in depth in your report and may also cover search engine optimization, media attention, and precise measures to increase the income from your work at home business.

The minimal retaining rate for a marketing and branding assessment service is $2,000 USD.

I am aware that this fee might be out of reach for some clients so I also offer a one-on-one entrepreneur mentorship program.

If you'd like to discuss internet marketing or online branding and what it can do for your business, don't hesitate to send all relevant information and questions.

To your success,